Wine tourism adapts to trends. It is a fact that not everyone consumes alcohol, but that does not mean that they are not interested in the culture associated with wine. Today, visionary wineries offer immersive family experiences that combine culture, history and education. Because viticulture, traditions and wine processes are for everyone.
The wineries know that among the people interested in the visit there may be children interested in agricultural traditions, pregnant women, people who have to drive after the visit or who do not feel like drinking alcohol at that moment. And there are options for everyone.
We present three alternatives in which wine culture is accessible to families: Win without alcohol, which reinvents tastings with refined non-alcoholic alternatives; Toro de Osborne, a destination where Spain's iconic bull meets interactive learning; and Terras Gauda, a pioneer in multigenerational programs that engage all ages.
Win without alcohol: redefining the tasting experience
Win without alcohol has transformed wine tourism, making it more family-friendly by creating authentic non-alcoholic tastings. This winery demonstrates that the art, tradition and complexity of winemaking can be fully appreciated without alcohol.
The vision behind Win without alcohol
Win is a challenge. A visionary idea of Carlos and Beatriz Moro that marked a before and after in the wine culture when they set out to create the first winery dedicated exclusively to the production of alcohol-free wines. Today, this initiative has prospered to the point of having the largest dealcoholization plant in the world, consolidating itself as a benchmark in innovation and sustainability.
Since its inception, Win has been closely linked to research, producing alcohol-free, low alcohol wines from the renowned Verdejo and Tempranillo grape varieties from vineyards in Rueda and Ribera del Duero. This approach has made it possible to create the widest variety of non-alcoholic wine available on the market.
The winery not only stands out for its products, but also for its commitment to sustainability, achieving a 43% reduction in greenhouse gas emissions.
A visit to this winery is an enriching and highly recommended experience.Families can explore the concept of "terroir"-how soil, climate and geography shape flavor profiles-through guided tastings. Children learn how grape varieties influence flavor, while parents enjoy a shared cultural experience in which everyone can participate.
Win without alcohol offers family tours designed to make winemaking accessible and interactive. Children's programs include:
- WIN Alcohol-Free Winery Tour: A unique experience to learn about the process behind the production of alcohol-free wines, from the harvest to the final product.
- Tasting of three non-alcoholic WIN wines:
- Win Verdejo (0% alc)
- Win Tempranillo 12 months (0% alc)
- Win Sparkling White (0% alc)
- Oliduero Extra Virgin Olive Oil Tasting: A tasting to enjoy the exceptional flavors and aromas of this high quality oil, produced with traditional and sustainable methods.
Osborne Bull: where heritage meets practical fun
Spain's famous black bull is not just an advertisement, it's a cultural icon. At the Osborne winery, families can explore this history while immersing themselves in the traditions of sherry making in Andalusia.
The legacy of Spain's iconic bull
Founded in 1772 in El Puerto de Santa MarÃa, Osborne began as a sherry producer. Its transformation into a cultural symbol began in 1956. These sculptures have become such beloved landmarks that, when advertising laws banned billboards in 1988, they were saved by public demand and declared cultural heritage sites.
Today, 91 black bulls can be found throughout Spain, each telling part of this remarkable story. Osborne invites families to discover this history through interactive experiences.
Discovering bullfighting as a family
At the Osborne visitor center, families can enjoy a unique experience that combines tradition, history and flavor. The visit includes a tour of the ageing cellar of the Sherry, VORS and Brandy de Jerez wines, where visitors can learn the secrets of these emblematic beverages. They will also be able to stroll through the impressive Toro Gallery, an exhibition highlighting the history and cultural impact of Osborne's iconic Toro.
The experience continues with an exquisite tasting, for adults, of four Jerez wines and a vermouth, paired with savory snacks. The tour culminates with a tasting of Cinco Jotas 100% Iberian acorn-fed ham and loin of pork, a true gastronomic jewel that will delight all the senses.
Terras Gauda: multigenerational wine exploration
At Terras Gauda you are in good hands and that is how they make you feel. In this winery, friendliness is the trademark of the house and it is a place where you have fun, learn and where freshness and naturalness imprint the character of the wines and their team.
On the banks of the Miño River, in the O Rosal Valley, on the border of Spain and Portugal, it has an 18-hectare vineyard estate that respects the character of the RÃas Baixas with the cultivation of the native varieties of Albariño, Loureiro and white Caiño.
Terras Gauda is a reference in the area in terms of professionalism and good work, where quality is present in theory and practice. Terras Gauda never disappoints.
Galicia for all
In RÃas Baixas, Galicia, Terras Gauda has created a very complete family wine tourism program. This innovative winery demonstrates that wine culture can educate and entertain all generations.
Terras Gauda, known for its Albariño, promotes sustainable viticulture with practices such as organic farming, fermentation with indigenous yeasts and low intervention techniques, concepts that resonate with eco-conscious families.
An experience for the little ones
An experience for the little ones to discover the secrets of the winery, from grape growing to bottling. If you want to visit Terras Gauda with the little ones or "youngsters" of the house and that they can also know and learn about the winemaking traditions, Terras Gauda is a great option.
It offers a special experience consisting of a family visit inside the winery and a workshop in which they will build a souvenir with what they have learned during the visit.
The visit includes the tasting of Terras Gauda and AbadÃa de San Campio wines for adults and must for children, accompanied by a "petisco" or what is the same, a tasty, tasty appetizer.
In addition, you will take home the official Terras Gauda corkscrew as well as a great souvenir.
Why family wine tourism matters
STIW wineries are leading a shift in wine tourism. Many have created inclusive experiences that welcome all ages and preferences while preserving winemaking traditions.
Educational benefits for children
Wine tourism introduces children to important concepts such as:
- Scientific principles: Fermentation, pH levels and agricultural science.
- Cultural heritage: Regional traditions and artistic expression.
- Environmental conservation: Sustainable agriculture and biodiversity.
- Sustainable tourism: Development actions against depopulation, local employment, use of Km.O. products, environmentally friendly techniques, etc...
Responsible consumption
By focusing on non-alcoholic tastings, children learn to appreciate the craft of winemaking without associating it with alcohol consumption. This approach promotes cultural literacy and fosters healthy relationships with winemaking traditions.
Strengthening family ties
Shared learning experiences create lasting memories. Families explore new interests together, deepening communication and mutual respect.
Planning your family wine adventure
Practical advice:
- Reserve in advance: Especially for the grape harvest season (September-October).
- Be prepared: Wear comfortable shoes and appropriate clothing for the weather.
- Involve the children: Teach them basic concepts about wine and bring notebooks to take notes.
- Ask about additional activities: Look for seasonal activities such as grape picking or workshops.
Tours usually last between 1 and 2 hours and include vineyard tours, visits to production facilities and educational activities. Many wineries offer multilingual guides and age-appropriate materials.
You will see how much you love it
Booking a family wine tourism experience is a unique opportunity to create unforgettable memories while learning and enjoying together.
Wineries are increasingly prepared to offer inclusive and educational activities, ensuring that all members, young and old, experience an enriching and fun day.
We encourage you to try it. You will love the experience.
